© 2018 Jared Friedberg

Apple Watch

Global Product Launch

I was part of the team working on the worldwide launch of the Apple Watch Series 2 for the Apple Online Store. Some areas I was responsible for included:

  • Collaborating with UX teams to adapt the existing purchase pages to go from selling one watch per page, to selling a user-configurable watch.

  • Shifting the positioning from a smart watch to a health focused personal device.

  • Crafting copy for the purchase pages for all 33 different models of Series 2 watches and all accessories pages, including unique specifications, features, and legalese for each page.

  • Working with developers to QA and test all possible use cases prior to launch, ensuring everything is accurate and working the way it's supposed to.