Global Product Launch
I was part of the team working on the worldwide launch of the Apple Watch Series 2 for the Apple Online Store. Some areas I was responsible for included:
Collaborating with UX teams to adapt the existing purchase pages to go from selling one watch per page, to selling a user-configurable watch.
Shifting the positioning from a smart watch to a health focused personal device.
Crafting copy for the purchase pages for all 33 different models of Series 2 watches and all accessories pages, including unique specifications, features, and legalese for each page.
Working with developers to QA and test all possible use cases prior to launch, ensuring everything is accurate and working the way it's supposed to.