I was part of the team working on the worldwide launch of the Apple Watch Series 2 for the Apple Online Store. Some areas I was responsible for included:

• Collaborating with UX teams to adapt the existing purchase pages to support selling a variety of user-configurable watch SKUs.

• Shifting the positioning from a smart watch to a health focused personal device.

• Crafting copy for the purchase pages for all 33 different models of Series 2 watches and all accessories pages, including unique specifications, features, and legal for each page.

• Working with developers to QA and test all possible use cases prior to launch, ensuring everything is accurate and working the way it's supposed to.

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Due to client confidentiality, I can't post any work publicly. If I've given you a password to see the work, you can check it out below.

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