© 2018 Jared Friedberg

I was part of the team tasked with getting the Apple Online Store ready for the global launch of the iPhone X and iPhone 8. Some areas I was responsible for included:

  • Writing copy for new Apple and 3rd party accessories, ensuring product and specification accuracy, while crafting copy in the right tone of voice.

  • Making strategic copy updates to existing accessories pages to make sure they accurately reflect compatibility with new devices and highlight new features.

  • Strategizing with SEO team to audit needs and develop copy solutions for every possible configuration and use case for new accessories and devices.

Due to client confidentiality, I can't post any work publicly. If I've given you a password to see the work, you can check it out below. 

Apple

Global Product Launch for iPhone X and iPhone 8

- Desktop

- Mobile

- Apple Store App