I was part of the team tasked with getting the Apple Online Store ready for the global launch of the iPhone X and iPhone 8. Some areas I was responsible for included:
Writing copy for new Apple and 3rd party accessories, ensuring product and specification accuracy, while crafting copy in the right tone of voice.
Making strategic copy updates to existing accessories pages to make sure they accurately reflect compatibility with new devices and highlight new features.
Strategizing with SEO team to audit needs and develop copy solutions for every possible configuration and use case for new accessories and devices.
Due to client confidentiality, I can't post any work publicly. If I've given you a password to see the work, you can check it out below.
Global Product Launch for iPhone X and iPhone 8
- Apple Store App