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Apple Online Store

iPhone Purchase Flow Redesign

- Desktop

- Mobile

- Apple Store App

I was a copywriter on the Interactive Retail Team redesigning how customers around the world buy their iPhone on the Apple Online Store. Some areas I was responsible for included:

  • Learning new business requirements and brainstorming with UX Teams to conceptualize new flows, designs, and interactions for the iPhone purchase page.

  • Presenting ideas and rationale behind decisions to Creative Directors and product stakeholders for feedback and approvals.

  • Evolving the brand tone of voice with conversational copy that provides a guided, simple, and genuine customer experience.

  • Crafting customer journeys for prototype builds to test designs and concepts for usability. Iterated on the findings to improve design and copy for final build.

  • Working side-by-side with Engineers and Developers to validate copy and functionality in final build for all possible use cases on multiple platforms. 

Due to client confidentiality, I can't post any work publicly. If I've given you a password to see the work, you can check it out below. 

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