I was a copywriter on the Interactive Retail Team redesigning how customers around the world buy their iPhone on the Apple Online Store. Some areas I was responsible for included:

• Learning new business requirements and brainstorming with UX Teams to conceptualize new flows, designs, and interactions for the iPhone purchase page.

• Presenting ideas and rationale behind decisions to Creative Directors and product stakeholders for feedback and approvals.

• Evolving the brand tone of voice with conversational copy that provides a guided, simple, and genuine customer experience.

• Crafting customer journeys for prototype builds to test designs and concepts for usability. Iterated on the findings to improve design and copy for final build.

• Working side-by-side with Engineers and Developers to validate copy and functionality in final build for all possible use cases on multiple platforms. 
   

Due to client confidentiality, I can't post any work publicly. If I've given you a password to see the work, you can check it out below.