Apple Vision Pro

Global Product Launch

- Web

- Apple Store app

I was a lead writer supporting the launch of Apple Vision Pro into international markets for the Apple Online Store. Some areas I was responsible for included:

• Adapting U.S. based purchase flow and communications to international markets

• Learning about local laws and cultures, ensuring the experience is compliant and tailored to each new geography

• Balancing the right level of product education, while guiding customers through a purchase experience with unique elements including a face scan and questions about their vision

• Collaborating with vision engineers to understand the science of the product and uncover the nuances that need to come across in a purchase experience

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